How To Use Facebook Lookalike Audiences With Custom Audiences



Facebook errors in lookalike campaigns. 2. If you have robust sources for lookalikes (remarking site traffic, email lists, HubSpot or Salesforce data sources, previous ad activity or video views, etc.) and they contain at least the recommended 1000 unique users, there's absolutely no reason to avoid using those resources to develop audiences beyond what manual, human targeting can do. Sorry humans.

Facebook claims that by targeting these lookalike users, marketers should see higher CTR and conversion rates compared to more standard and less targeted marketing efforts. It takes time to discover the best possible audience members within the lookalike audience and Facebook will find them when given the time and budget to test.

As we've discussed, both features are virtually the same in terms of implementation—you collect customer data, create a customized audience, import that data into the platform, and begin marketing to the new audiences. The beauty of targeting people based on their interests in Facebook is that it's the best way to build large audiences of people who don't already know about you, but who might have an interest in what you're selling.

Even if it refers to your customer's list - context is necessary here. When you select Conversions objective, Facebook will let you pick a Conversion event on the Ad Set level to optimize for. If you keep advertising to that same group of people, your profitable Facebook advertising campaign will eventually become not so profitable.

By connecting you with better potential customers, you'll ultimately get better business and better long term ROI. Facebook Lookalike Audiences are exactly what they sound like: they're audiences created from the profile data you've previously uploaded when creating your Custom Audiences.

Lookalike percentages produce the same sized lookalike audiences, regardless of the size of the seed audience. If you need help setting up lookalike campaigns or any kind of PPC campaign, call the experts at Optimum7 Our team will be able to assist you with any of your needs.

If you've got any questions about that or want to understand more about those Facebook Custom Audiences and Facebook Saved Audiences, then have a look at some of my previous videos. The audience percentage selection here simply means how big of an audience size do you want Facebook to find, as a percentage of the total population you've selected.

In this episode, I interview Rick Mulready Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic He's also a regular speaker at Social Media Marketing World. Target your active, engaged subscribers, your Hot List - aka your Subscriber Sallys - so your Facebook ad gets in front people who behave like your top subscribers.

The Lookalike 1% audience delivered 115 leads and the others less. The more people in your customer group, the more accurately Facebook can find new users who look like them. Before we get to the benefits of Facebook's new feature, we need to cover the basics of Customer Lifetime Value (CLV).

The result is a Lookalike audience of prospects that are very similar to your existing customers. Join this podcast with Corey Pierson, Custora's CEO, as he chats with Marcia Oakes about how is driving over 10x ROI by combining predictive analytics with Facebook's lookalike targeting.

Custom audiences also work with the Pixel, to help you show ads to folks that have visited your website, or taken another action online, such as viewing your pricing page. Think about it. With this tactic, you take a group of people who bought your product or engaged with your business - people who've already converted - and you create an audience that strongly resembles them.

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